Arrange, schedule and prepare spokespeople for deskside meetings and editorial lunches.

Conduct media outreach for national and local market media tours.

Help define target audiences and craft customized messages that will work.

Research and define target audience, prepare editorial and content calendars and create tailored pitches to conduct focused national and local media outreach across both traditional and non-traditional channels.

Blogger engagement and outreach, manage social media channels (Twitter, Facebook, YouTube, Pinterest).

Creative brainstorming, plan and implement publicity campaigns.